About
True Value Philippines is a world-class home improvement and hardware retail chain operated by Southeast Asia Retail, Inc., a subsidiary of Robinsons Retail Holdings, Inc. — which acquired the brand in 2007. The Philippine operations began in the early 1990s through a licensing partnership with True Value Company of Chicago, Illinois, USA. Today, True Value Philippines operates 28 stores across Metro Manila and key provinces, offering a broad and diversified assortment of hardware, home improvement, and lifestyle products. The company carries internationally recognized brands such as Black & Decker, Rust-Oleum, Rubbermaid, Dewalt, and Weber, among many others. Customers earn loyalty points through the Go Rewards Card. True Value Philippines also offers installation services, gift registry, and delivery services, and maintains an active e-commerce platform.